PETER BELL

“Years ago, I was the writer on a brochure promoting a stacking chair from Herman Miller called “Limerick.” It was a particularly fun project, as all the content was delivered in limerick poems. After we were finished, Steve Frykholm, the venerable Creative Director at Herman Miller, said, ‘Peter, I like the brochure. But limericks are supposed to be dirty. I want you to write a dirty one’. Here’s the ‘dirty’ limerick:”