PETER BELL

Years ago, I was the copywriter on a brochure promoting a stacking chair from Herman Miller
called “Limerick.” It was a particularly fun project, as all the content was delivered in limerick
poems. After we were done, Steve Frykholm, the venerable Creative Director at Herman Miller,
said, “Peter, I really like this brochure. But limericks are supposed to be dirty. I want you to write
me a dirty one.”
Creative challenges can come from anywhere at any time. They’re the joy of the business and
what gets you out of bed in the morning. Here’s the “dirty” limerick: